The Alliance has compiled a number of resources available for survivors, their friends and families, and professionals assisting survivors in New York City.

Denim Day NYC 2011

April 27th, 2011

In 1992, an Italian Supreme Court Justice overturned a rape conviction because the victim was wearing skinny jeans at the time of the attack. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into action and protested the ruling by wearing jeans to work. This call to action motivated and emboldened California legislators to do the same, which in turn spread to Peace Over Violence, and Denim Day in LA was born. Since its inception over a decade ago, Denim Day in L.A. has evolved into an annual nationwide program, with men and women across the country participating in both the symbolic wearing of jeans, and public demonstrations of support.

In 2010, NYC City Council member Annabel Palma, with the support of Speaker Christine Quinn, declared the first annual NYC Denim Day to Prevent Sexual and Dating Violence. This proclamation culminated in Bronx-Lebanon Hospital Center’s Start Strong Bronx program, the NYC Alliance Against Sexual Assault, the Bronx Borough President and other partners rallying with over 30 high school students on the steps of the Bronx courthouse.

This year, lead organizers Start Strong Bronx and the Alliance, with the support of City Council Women’s Issues Committee Chair Julissa Ferreras, Bronx Borough President Ruben Diaz, Jr., Brooklyn Borough President Marty Markowitz, Queens Borough President Helen Marshall, Manhattan Borough President Scott Stringer, and Staten Island Borough President James Molinaro expanded on the debut Bronx event last year to include schools and youth organizations throughout the city for Denim Day NYC 2011. This year, the theme was: Partnering with Young Men To Build Healthy Relationships.


Tuesday April 26, 2011:
Press Conference 11:00 a.m., New York City Hall Steps

With featured speakers:
Councilmember Julissa Ferreras
Manhattan Borough President Scott Stringer
Brooklyn Borough President Marty Markowitz
Christina Alex, Project Director, Start Strong Bronx
Harriet Lessel, Executive Director, New York City Alliance Against Sexual Assault
Contact information: Cathleen Cogswell or Alexandra Smith or please see a portion of the official press release online.


To see more pictures from the Denim Day NYC 2011 press conference, please visit the online album.

Wednesday April 27, 2011:

Brooklyn Borough President's Office Presents
Youth Poetry Slam & Speakout
This youth event, featuring the talent and participation of Brooklyn youth involved in a variety of healthy relationship and youth development programs, will be facilitated by poet/activist Caridad de la Luz. Partner agencies for this event include: The Center Against Domestic Violence, Safe Horizon/Brooklyn and STEPS To End Family Violence, & Day One.
Where: Borough Hall/ Brooklyn Borough President's Office
When: April 27, 2011 at 3:30-5:30 pm
For more information, contact:  Xamayla Rose-Persadi, Policy Analyst, Office of the Brooklyn Borough President or see the flyer.

Bronx Borough President's Office Presents:
"Every Girl": A Student Written & Performed Skit
An original work by the Young Men's Group at DreamYard Prep, this play will explore how young men can be positive role models in the community, and stand up for what is right to prevent assault and engage in positive interactions with women. This play will be followed by an interactive dialogue between the creators of the play and youth-serving professionals about how to be a champion for safe, supportive relationships in your community and where to go for help. 
Where: Bronx Borough President's Office
Bronx Supreme Courthouse
851 Grand Courcourse/At 161st Street Veteran’s Memorial Hall
When: 4:00 - 6:00 pm
For more information, contact: Alexandra Smith, Start Strong Bronx

Manhattan Borough President's Office Presents
Best Practices for  University Sexual Assault Prevention
Join us for a discussion with representatives from universities and community groups throughout the city.  Learn what universities in New York are doing to keep students safe from sexual assault, learn about ways men can become allies in gender-based violence prevention, and learn how students can get involved with sexual assault prevention efforts on campus.
Where: Manhattan Borough President's Office
1 Centre Street, 19th Floor South
When: 12:00- 2:00 pm
For more information, contact: Hilary Nemchik, External Affairs Liaison and Chair, Domestic Violence Task Force or see the flyer.

Queens Borough President's Office Presents
Interactive Educational Workshop for Youth-Serving Professionals
Queens Borough President, Helen Marshall, will host an interactive, educational workshop for youth-serving professionals as part of citywide activities planned to commemorate Denim Day. The New York City Alliance Against Sexual Assault will facilitate a workshop designed to explore the social norms that promote and permit sexual violence in our own culture, and to encourage dialogue among professionals about meaningful ways to engage youth in prevention efforts.
Where: Queens Borough President's Office
When: 10 a.m.
For more information: To learn more about this event, including how to RSVP, please contact Cathy Moore (718-286-2900), Queens Borough President's Task Force on Domestic Violence, Sexual Assault, Child Maltreatment, and Elder Abuse or see the flyer.

Staten Island Borough President's Office Presents
Denim Day NYC 2011 Letter of Support
Where: Staten Island Borough President's Office
For more information: Please see the flyer.

Partner Organizations

Day One:
  • Click here to learn more about Day One's Denim Day activities.

Korean American Family Service Center (KAFSC)  

Leave Out Violence (LOVE)

Men Can Stop Rape

New York City Alliance Against Sexual Assault

SAFER (Students Active for Ending Rape)

Sanctuary for Families

Start Strong Bronx

Violence Intervention Program

Youth Serving Organizations & Schools

Center Against Domestic Violence
Children's Aid Society

Citizen's Committee for Children
East Side House

Girls for Gender Equity

Harlem Children's Zone

Harlem RBI/DREAM Charter School

Inwood House
Joe Torre Safe at Home Foundation
The National Institute for Reproductive Health and NARAL Pro-Choice NY, TORCH Program
New Settlement Apartments
Safe Horizon

  • Wingate Campus
  • Erasmus Campus
  • Acorn Community High School
Start Strong Bronx
  • MS 331 (Bronx)
  • MS 254 (Bronx)
  • MS 15 (Bronx)
  • MS 206b (Bronx)
  • MS 447 (Bronx)
  • School  of Law, Government & Justice (Bronx)
STEPS to End Family Violence & RAPP 
  • Click here to learn more STEP's Denim Day activities

Voces Latinas', Las Jovenas Program

Hospitals and Rape Crisis Programs

Beth Israel Hospital Rape Crisis Intervention Program
April 27th Event
Denim Day & SAAM Tabling Event & Bake Sale 11 am- 3pm
Hospital Main Lobby
For more information, call 212-523-4728

Harlem Hospital

Mount Sinai Sexual Assault Violence Intervention Program (SAVI)

  • Click here to learn more about SAVI's Denim Day programs

St. Luke's-Roosevelt Crime Victims Treatment Center
April 26 and 27 Event
Denim Day & SAAM Tabling Event & Bake Sale
11 am- 3pm
For more information, call 212-523-4728

Event Locations:
  • Roosevelt Hospital,1000 Tenth Ave. at 58th St.: Tables will be in main lobby by elevators 
  • St. Luke's Hospital,1111 Amsterdam Ave. at 114th St./Bobcock building: Tables will be by cafeteria 

Safe Horizon/Bronx Community Programs
  • Click here to learn more about Safe Horizon Bronx's Denim Day program

Safe Horizon Staten Island

  • Click here to learn more about Safe Horizon Staten Island's Denim Day program

Want to participate in Denim Day NYC 2011? It isn't too late! Register online, or request more information.